Consulting, Research & Analytics for Business Growth

THE INSIGHTS STUDIO is a consumer-focused research, analytics & consulting agency dedicated to empowering your organization with data driven and actionable insights to drive growth

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About our agency

With extensive experience spanning Fortune 500 companies to innovative startups, we support a wide range of functions—including Marketing, Category Strategy, Innovation, and Consumer/Shopper Data & Insights. Our expertise enables us to help you:

• Understand customer needs and behaviors

• Improve customer experience and satisfaction

• Reduce customer churn

• Enhance customer acquisition and retention

• Develop customer-centric products and services

Our fractional research model provides a strategic and agile way for you to gain valuable consumer insights and recommendations without the constraints and costs of hiring a traditional full-time team.

Scale your research capabilities as needed, whether for a single project or ongoing support, and unlock the power of consumer-driven growth with THE INSIGHTS STUDIO.

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The Insights Studio Capabilities

Market and Consumer Insights

  • Market Sizing & Trends

  • Audience Segmentation & Personas

  • Needs Segmentation

  • Needs Drivers

  • Voice of Customer (VoC) programs

  • Customer journey mapping  

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Marketing Research & Media Analytics

  • Portfolio Brand Strategy

  • Brand Equity Measurement

  • Brand Tracking

  • Brand Perception

  • Brand Loyalty & Advocacy Tracking (e.g., Net Promoter Score)

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Brand Research

  • Advertising Testing

  • Media Measurement Analytics/ Marketing Mix Modeling

  • Campaign Media Effectiveness Tracking

  • Audience Definition

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  • Design, Plan & Execute Research

  • Communication to Senior Leadership

  • Strategy Consulting

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Coaching / Training

Schedule a complimentary consultation

Schedule your consultation today to leverage our expert insights and drive your business forward. Our dedicated team is ready to provide tailored solutions to meet your organization's unique needs.

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Work Experience

Client Experience

Contact Us

If you’re interested in collaborating, please provide your information, and we will contact you soon. We look forward to connecting with you.